How Google Adsense Works


  • 1 – Start a Web site or a blog: If you’ve never started your own Web site or blog, then your journey to implementing ads to make money probably feels like an impossibility to you right now. Fear not, though. If you’re unsure how to purchase a domain name, a hosting plan, and put up your own Web site, there are plenty of places out there on the Web where you can simply sign up for a free blog! We recommend WordPress or Blogger. Both sites have great guides for walking you through sign-up and quickly choosing a look to get you off-and-running quickly. It’s completely free to sign up for a WordPress or Blogger..
  • 2 - Sign up for a Google AdSense account: Signing up for AdSense isn’t difficult, but it does involve a process. Once you provide Google with the information they need, they will mail you a card (not email, but snail mail) which contains a code you will need to enter to activate your account. This is so they can verify your address. All your questions about utilizing AdSense are answered on Google’s AdSense Newbie Central or on their AdSense Support site. Look in the left-hand sidebar of either of those sites to find links that will take you to AdSense videos, webinars, and more.
  • 3 – Prepare an ad unit to be posted on your site (color, size, and content you would like to filter): Once again, referring to Google’s very own help section will allow you to make fast work of this. Here is a link to Google’s help section regarding the preparation and utilization of ad units. When doing this step, take into consideration the types of content that are most related to the content of your site. You can filter out specific categories of content not related to your site, thus eliminating pointless ads from being shown to your users! Unfortunately, for the time being, filtering out content affects all of your ad units. So if you have two completely different Web sites, since you can only have one AdSense account, you will need to have all applicable categories of content made available. Luckily, though, if your site’s content is targeted enough, Google will be smart enough to apply applicable ads to your individual sites! Remember, no clicks for you means no clicks for them. They make money when you make money, so it’s in their best interests to display the most relevant ads to your site. Lastly, you can create as many ad units as you’d like, but only 3 will display on any one page, so take that into consideration as well.
  • 4 – Place your ad unit on your Web site: Once you follow the steps above, you will have an ad unit ready to be placed on your Web site. Where you place it is up to you, but there are people out there who swear by particular placements. If you would like, you could just stick with what Google recommends for your type of site by using their ad location best practices optimizer.
  • 5 – Populate your Web site or blog with content: The easiest and most fun of the steps, this is where you fill your site with whatever content you want! If you run a photo blog, post photos. If you run a journalism site, post articles. If you run a game site, post links to games. Whatever you do, definitely get text on your page that’s related to the topic of your site. If you run a photo blog and only post photos, Google isn’t going to have a freakin’ clue as to what types of ads to run for you. Their spider understands text, not images. So, if you have a picture of a blue flower, make sure you get the words “blue flower” on the page
  • 6 – Promote your Web site or blog and make money from ad clicks/ad views: Promotion is incredibly important, because you can’t obtain ad clicks or page views if you don’t have visitors! Create a Facebook page, a Twitter account, and maybe even a LinkedIn account. These are very popular social networks that will allow like-minded people to find you much quicker than if you simply create a site, post to the site, and leave it at that. Another idea is to go out and find some forums or other blogs that post content related to yours. Visit Google, type in a search related to your content and add the word “blog” or “forum” to it. You can establish mutual friendships with individuals who run similar sites and engage in facets like guest-posting. If someone has a much more popular blog than you, why not see if you can do a guest post on their blog with a link back to your page? If people enjoy what you post there, they will certainly check you out! But you want to have content on your site for people to see if they go there, so make sure you spend some time populating your site before you spend time promoting it heavily.