Biggest Mistake That People Make With Adsense
It's very easy to make a lot of money with AdSense. I know it's easy
because in a short space of time, I've managed to turn the sort of
AdSense revenues that wouldn't keep me in candy into the kind of income
that pays the mortgage on a large suburban house, makes the payments on
a family car and does a whole lot more besides.
But that doesn't mean there aren't any number of mistakes that
you can make when trying to increase your AdSense income - and any one
of those mistakes can keep you earning candy money instead of earning
the sort of cash that can pay for your home.
There is one mistake though that will totally destroy your
chances of earning a decent AdSense income before you've even started.
That mistake is making your ad look like an ad.
No one wants to click on an ad. Your users don't come to your
site looking for advertisements. They come looking for content and
their first instinct is to ignore everything else. And they've grown
better and better at doing just that. Today's Internet users know
exactly what a banner ad looks like. They know what it means, where to
expect it - and they know exactly how to ignore it. In fact most
Internet users don't even see the banners at the top of the Web pages
they're reading or the skyscrapers running up the side.
But when you first open an AdSense account, the format and
layout of the ads you receive will have been designed to look just like
ads. That's the default setting for AdSense - and that's the setting
that you have to work hard to change.
That's where AdSense gets interesting. There are dozens of
different strategies that smart AdSense account holders can use to stop
their ads looking like ads - and make them look attractive to users.
They include choosing the right formats for your ad, placing them in
the most effective spots on the page, putting together the best
combination of ad units, enhancing your site with the best keywords,
selecting the most ideal colors for the font and the background, and a
whole lot more besides.
The biggest AdSense mistake you can make is leaving your AdSense units looking like ads.
The second biggest mistake you can make is to not know the best strategies to change them.
For more Google AdSense tips, visit http://www.adsense-secrets.com
Copyright © 2005 Joel Comm. All rights reserved
| About the author |
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Joel Comm is Dr. AdSense, an Internet entrepreneur who has been
online for more than 20 years. Joel is co-creator of ClassicGames.com,
now known as Yahoo! Games and is the author of the web's best-selling
AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You
About Making Money With Adsense)".
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